CANarchy Craft Brewery Collective is owned by Monster Beverage Corp, the company behind the popular Monster Energy Drinks. I recently came across this news and found it quite interesting, as it seems like an unexpected pairing. Monster Beverage Corp is known for its energy drinks, while CANarchy Craft Brewery Collective is a group of craft beer breweries.
The collective includes some well-known and respected craft beer brands such as Oskar Blues, Cigar City Brewing, Perrin Brewing, Deep Ellum, and Squatters and Wasatch Brewing. These breweries have each developed a strong following and have gained recognition for their quality and innovation in the craft beer industry.
It’s worth noting that the acquisition of CANarchy by Monster Beverage Corp is part of a larger trend in the beverage industry. With the increasing popularity of craft beer and the growing market for alternative beverages, larger companies are looking to diversify their portfolios and tap into new markets. This acquisition allows Monster Beverage Corp to expand its presence in the craft beer industry and diversify its product offerings beyond energy drinks.
While some craft beer enthusiasts may have concerns about the acquisition and its potential impact on the breweries within the collective, it’s important to note that Monster Beverage Corp has a track record of successfully managing and growing its brands. They have experience in the beverage industry and have shown a commitment to preserving the integrity and identity of the brands they acquire.
In my personal experience, I have tried beers from some of the breweries within the CANarchy Craft Brewery Collective and have been impressed with the quality and variety of their offerings. Oskar Blues’ Dale’s Pale Ale and Cigar City Brewing’s Jai Alai IPA are two examples of beers that I have enjoyed and that have gained a strong reputation within the craft beer community.
The acquisition of CANarchy by Monster Beverage Corp is an interesting development in the beverage industry. It will be fascinating to see how Monster Beverage Corp integrates the craft beer collective into its business and how it will further expand and grow the brands within the collective.