Who did Founders brewery sell to?

Answered by Antonio Sutton

Founders Brewing Company, based in Grand Rapids, Michigan, recently announced a merger with Avery Brewing Company, based in Colorado. The merger resulted in the formation of Mahou USA, a new division of the Madrid-based parent company, Mahou Group. The merger also includes Mahou Imports, and the effective date of the merger was Thursday, as stated in a news release.

This merger is significant for Founders Brewing Company, as it marks a new chapter in their growth and expansion. By joining forces with Avery Brewing Company, they are able to tap into new markets and leverage the strengths and resources of both companies. The merger also provides an opportunity for Founders Brewing Company to gain access to the extensive distribution network of Mahou Group, which will help them reach a broader audience.

For Mahou Group, this merger allows them to enter the U.S. craft beer market and expand their portfolio. As a well-established brewery in Europe, Mahou Group brings a wealth of experience and expertise to the partnership. The merger with Founders Brewing Company and Avery Brewing Company gives Mahou Group a strong foothold in the U.S. craft beer scene and positions them for future growth and success.

The decision to merge was likely driven by several factors. Firstly, both Founders Brewing Company and Avery Brewing Company are well-respected and successful craft breweries in their own right. By combining their forces, they can pool their resources and create a stronger, more competitive entity in the market. Additionally, Mahou Group’s experience and global presence will provide valuable support and guidance to both breweries, helping them navigate the challenges of the industry and capitalize on new opportunities.

It is important to note that this merger does not mean that Founders Brewing Company has been sold to Mahou Group. Rather, it is a strategic partnership that allows both companies to benefit from each other’s strengths and resources. Founders Brewing Company will still retain its identity and continue to operate under the Mahou USA division.

Founders Brewing Company has merged with Avery Brewing Company to form Mahou USA, a new division of Mahou Group. This merger provides an exciting opportunity for both companies to expand their reach and capabilities. By joining forces, they can leverage their strengths and resources to create a stronger presence in the market. This partnership is a strategic move that will benefit all parties involved and position them for future success in the craft beer industry.