The creators of Houseparty are Ben Rubin and Itai Danino. They founded the company under the name Life on Air in Israel in 2012. Their mission from the start was to bring people together, even when they were physically apart, in the most human way possible.
Ben Rubin, one of the co-founders, has an interesting background that led him to the creation of Houseparty. Before starting Life on Air, he worked as a software engineer and had a passion for building products that allowed people to connect and interact. He saw the potential in leveraging technology to bridge the gap between physical distance and social interaction.
The idea for Houseparty, which originally started as a video chatting app called Meerkat, came about when Rubin and Danino realized the power of live video streaming. They saw the emergence of platforms like Periscope and realized the potential for creating a more interactive and social experience.
They decided to pivot and focus on building a platform that allowed people to connect with each other in real-time, not just passively watch a live stream. This led to the birth of Houseparty, a social networking app that allows users to video chat with multiple friends at once in a virtual “house party” setting.
The concept behind Houseparty is to recreate the spontaneity and fun of being at a party with friends, but in a digital space. It aims to bring people together, whether they are physically apart or unable to meet up in person. Houseparty offers a more intimate and personal way of connecting with friends, as users can drop in and out of video chats effortlessly, creating a casual and relaxed atmosphere.
Since its launch, Houseparty has gained popularity, especially among younger demographics. It has become a go-to platform for socializing, playing games, and simply hanging out with friends virtually. The success of Houseparty highlights the demand for authentic and interactive social experiences, even in a digital age.
Ben Rubin and Itai Danino are the co-founders of Houseparty, which was originally created under the name Life on Air. They recognized the need for a more human and interactive way of connecting people who are physically apart, leading to the development of Houseparty as a social networking app centered around real-time video chatting.