Dixie Brewery, a well-known beer brand in New Orleans, was purchased by Gayle Benson, the owner of the New Orleans Saints and New Orleans Pelicans, in 2017. Gayle Benson, a prominent businesswoman and philanthropist, made the acquisition with the intention of revitalizing the brewery and preserving its rich history in the city.
Under Gayle Benson’s ownership, the brewery has undergone significant changes, including a rebranding effort that resulted in the new name, Faubourg Brewing Company. The decision to rename the brewery reflects a deeper connection to the city and its unique neighborhoods. Faubourg, meaning “a neighborhood or district,” pays homage to the 73 distinct neighborhoods that make New Orleans so special.
Jim Birch, the General Manager of Faubourg Brewing Company, expressed the significance of the city’s neighborhoods, stating that they are a fundamental part of what makes New Orleans unique. The brewery’s decision to embrace this aspect of the city’s culture demonstrates their commitment to honoring the local community and its traditions.
The rebranding of Dixie Brewery to Faubourg Brewing Company not only represents a name change but also symbolizes a renewed focus on community engagement and local pride. The brewery aims to create a welcoming space where residents and visitors can gather, celebrate, and experience the flavors and culture of New Orleans.
By renaming the brewery, Gayle Benson and her team are acknowledging the importance of the city’s history and traditions while also embracing its future. This move demonstrates their commitment to preserving and celebrating the spirit of New Orleans, both in the products they produce and the experiences they offer.
Gayle Benson, owner of the New Orleans Saints and New Orleans Pelicans, purchased Dixie Brewery in 2017. Under her ownership, the brewery has been rebranded as Faubourg Brewing Company, paying tribute to the city’s 73 unique neighborhoods. This name change reflects a deeper connection to the local community and a commitment to preserving New Orleans’ rich history and culture.