Before rebranding as Collective Arts, the company had a different name in mind – Chaos. This name was chosen to represent the ever-changing nature of their can and bottle artwork. The idea behind it was to embrace the unpredictable and create a sense of excitement and energy with each new design.
The concept of Chaos reflected the belief that art should not be stagnant or fixed, but rather fluid and evolving. Collective Arts wanted their packaging to be a canvas for artists to express themselves and for consumers to experience something different with each new beer or cider they purchased.
The decision to consider Chaos as a potential name for the company was not taken lightly. They wanted a name that would capture attention and intrigue, while also aligning with their values of creativity and innovation. The team believed that Chaos would be a strong representation of their commitment to pushing boundaries and challenging the status quo.
However, as the rebranding process progressed, the team realized that while Chaos was a powerful concept, it might be too overwhelming for some customers. They wanted a name that would still convey their artistic approach, but also be more approachable and inclusive.
After much deliberation, the company decided to change their name to Collective Arts. This name better reflected their vision of bringing together artists and drinkers to celebrate creativity and collaboration. It emphasized the collective nature of their endeavor, where art and craft beer intersected to create something truly unique.
The transition from Chaos to Collective Arts was not just a change in name, but also a shift in focus. The company wanted to create a community that celebrated art, music, and beer, and they felt that Collective Arts encapsulated this vision more effectively.
Since the rebranding, Collective Arts has continued to evolve and grow, collaborating with artists from around the world and showcasing their work on their packaging. Each can or bottle becomes a limited edition piece of art, creating a sense of excitement and collectability among their customers.
Collective Arts was previously known as Chaos, a name that symbolized the ever-changing nature of their can and bottle artwork. However, the company ultimately decided to rebrand as Collective Arts to better reflect their mission of celebrating creativity and collaboration within the art and craft beer community.