Canada Goose was originally called Snow Goose. This name was established by David Reiss, who was my father-in-law and the person responsible for launching a new era for Metro Sportswear, the company behind Canada Goose. David was a visionary and innovator, and his invention of a volume-based down filling machine revolutionized the industry.
When David joined Metro Sportswear, he saw the potential for growth and wanted to create a brand that would stand out in the market. He believed that the name Snow Goose captured the essence of the company’s products – warm, durable, and built to withstand harsh winter conditions.
The decision to change the name from Snow Goose to Canada Goose came later, as the company expanded its reach beyond the Canadian market. David recognized the global appeal of the brand and wanted to create a name that would resonate with customers worldwide.
Canada Goose perfectly encapsulated the company’s Canadian roots and its commitment to producing high-quality, authentic winter wear. The name evoked images of the country’s vast wilderness, its cold climate, and the hardy geese that navigate its skies.
This rebranding effort was a strategic move to position the company as a leader in the industry, and it proved to be a wise decision. Canada Goose has since become synonymous with premium winter apparel, known for its iconic parkas and other outerwear designed to withstand even the harshest of Arctic conditions.
The name change also coincided with the company’s expansion into international markets, which further solidified Canada Goose’s status as a global brand. Today, the company’s products are sold in over 50 countries, and its distinctive red, white, and blue logo is instantly recognizable.
Being part of the Metro Sportswear family and witnessing the growth and success of Canada Goose has been truly remarkable. It’s incredible to think that this iconic brand started as Snow Goose and transformed into the globally recognized name it is today. The legacy of David Reiss lives on through Canada Goose, and his vision continues to shape the company’s commitment to quality and craftsmanship.