What’s more expensive black or red label?

Answered by Antonio Sutton

When it comes to the price, Johnnie Walker Black Label is generally more expensive than Johnnie Walker Red Label. While Red Label is priced around $27 for a 750mL bottle, Black Label 12 Year Old is priced at about $40 for the same size bottle. However, it is important to note that prices may vary depending on the location and store you are purchasing from.

Black Label is considered a higher-end blend compared to Red Label, hence the difference in price. It is a 12-year-old blend, which means the whiskies used in its creation have been aged for a minimum of 12 years. This aging process adds complexity and depth to the flavor profile of the whisky. Black Label is known for its smoothness, rich taste, and notes of peat smoke, fruits, and spices.

On the other hand, Red Label is a blended Scotch whisky that is not aged for a specific number of years. It is a more affordable option and is often used for mixing in cocktails or enjoyed neat or on the rocks. Red Label has a lighter flavor profile compared to Black Label, with hints of vanilla, honey, and spice.

The pricing of whiskies can be influenced by various factors, including the quality and rarity of the ingredients used, the aging process, and the brand’s reputation. In the case of Johnnie Walker, the Black Label is positioned as a premium offering, which contributes to its higher price compared to the entry-level Red Label.

It is worth mentioning that personal preferences play a significant role in determining whether the higher price of Black Label is justified. Some whisky enthusiasts may find the additional complexity and aging of Black Label worth the extra cost, while others may prefer the more affordable and versatile nature of Red Label.

Johnnie Walker Black Label is generally more expensive than Red Label. The price difference is primarily due to the higher quality and aging process of Black Label, making it a more premium and sought-after blend. However, the decision of which one to purchase ultimately depends on individual preferences and budget.