The most expensive Super Bowl ad ever was the 2018 Amazon ad titled “Alexa Loses Her Voice.” This ad featured the popular Amazon Alexa AI losing her voice and using the voices of various celebrities to compensate. The cost of producing and airing this ad was a whopping $14.9 million, making it the most expensive Super Bowl ad in history.
The ad begins with a humorous premise of Alexa losing her voice, leaving users in a panic. The idea of a voice-controlled AI losing its voice is both unexpected and amusing, immediately capturing the viewers’ attention. This clever concept sets the stage for the rest of the ad, which showcases a series of celebrity replacements for Alexa’s voice.
To add star power to the ad, Amazon enlisted the help of several well-known personalities, including renowned chef Gordon Ramsay, comedian Rebel Wilson, and rapper Cardi B. Each celebrity brings their unique style and personality, injecting humor and excitement into the ad. The use of these celebrity voices not only adds entertainment value but also reinforces the versatility and adaptability of the Amazon Alexa AI.
The production value of the ad is high, with visually stunning sets and special effects that enhance the overall viewing experience. The attention to detail is evident in every scene, from the meticulous set designs to the seamless integration of the celebrity voices. This level of production quality is expected in a Super Bowl ad, as companies strive to make a lasting impression on the millions of viewers tuning in.
In terms of advertising strategy, the “Alexa Loses Her Voice” ad effectively showcases the capabilities and features of the Amazon Alexa AI. By highlighting the various celebrity voices that can be used, the ad emphasizes the wide range of options available to users. This approach taps into the desire for customization and personalization, appealing to a broad audience.
The ad also leverages humor as a key element, with each celebrity voice bringing their own comedic twist to the dialogue. This lighthearted tone resonates with viewers, leaving a positive and memorable impression. Humor has long been used as an effective tool in advertising, as it helps create an emotional connection with the audience and increases brand recall.
Furthermore, the timing of the ad during the Super Bowl is strategic. The Super Bowl is one of the most-watched television events in the United States, attracting millions of viewers. By airing the ad during this highly anticipated event, Amazon ensures maximum exposure for their product and reaches a massive audience. The Super Bowl ad slots are notoriously expensive, but the potential return on investment in terms of brand awareness and customer engagement is significant.
The most expensive Super Bowl ad ever was the 2018 Amazon ad “Alexa Loses Her Voice.” This ad not only showcased the versatility of the Amazon Alexa AI but also featured the voices of popular celebrities such as Gordon Ramsay, Rebel Wilson, and Cardi B. The high production value, strategic timing, and humorous approach of the ad contributed to its success and made it a memorable moment in Super Bowl advertising history.