What is the MSRP of Michters 20?

Answered by Michael Wilson

The MSRP (Manufacturer’s Suggested Retail Price) of Michter’s 20 Year, as of its 2022 release, is listed at $1,200. This price reflects the quality and rarity of this highly sought-after bourbon.

Michter’s 20 Year is known for its exceptional age statement, as it has been aged for two decades before being bottled. This extended maturation period allows the flavors to develop and intensify, resulting in a whiskey that is rich, complex, and incredibly smooth.

One of the notable aspects of Michter’s 20 Year is its proof. Bottled at 114.2 proof, it showcases a higher alcohol content compared to many other bourbons on the market. However, this higher proof should not be intimidating, as it is carefully balanced and does not overpower the palate. Instead, it adds depth and intensity to the overall flavor profile.

With an MSRP of $1,200, Michter’s 20 Year is positioned in the higher price range of the bourbon market. This reflects the limited availability and exclusivity of the whiskey. As a result, it is often considered a collector’s item and a luxurious indulgence for whiskey enthusiasts.

The higher price tag can be attributed to various factors. Firstly, the age statement plays a significant role. Whiskeys aged for such an extended period are relatively rare, requiring substantial investment in storage and patience from the distillery. The additional time spent in oak barrels allows the whiskey to develop unique and highly desirable characteristics.

Furthermore, Michter’s is known for its commitment to quality and craftsmanship. The brand has gained a reputation for producing exceptional bourbons, and this expertise is reflected in the price of their premium offerings. Michter’s 20 Year is carefully crafted with meticulous attention to detail, resulting in a whiskey that is considered a pinnacle of the brand’s portfolio.

It is important to note that the MSRP is the suggested retail price set by the manufacturer. However, actual prices may vary depending on factors such as location, taxes, and market demand. Limited availability and high demand can sometimes drive up the price in secondary markets, where collectors and enthusiasts eagerly seek out rare and highly regarded bottles.

The MSRP of Michter’s 20 Year is $1,200. This price reflects the exceptional quality, extended aging, and limited availability of this sought-after bourbon. While the price may be considered steep by some, it is a testament to the craftsmanship and dedication to producing a truly remarkable whiskey. Whether enjoyed as a collector’s item or savored on special occasions, Michter’s 20 Year offers a unique and unforgettable drinking experience.