What is SafeFrame used for?

Answered by Antonio Sutton

SafeFrame is a technology that is used by publishers to increase their control over the interaction between ads and their own content. It accomplishes this by limiting the ways in which ads can interact with the publisher’s content to only those methods that are available through the SafeFrame API.

One of the main benefits of SafeFrame is that it standardizes rich media formats. This means that any creatives that use the SafeFrame API can run on any network that supports SafeFrame. This is a big advantage for publishers, as it allows them to easily work with different ad networks without having to worry about compatibility issues.

By using SafeFrame, publishers can have more control over the ads that appear on their website. They can define the size and position of the ad, as well as specify any restrictions or guidelines that the ad must comply with. This helps to ensure that the ad does not disrupt the user experience or interfere with the publisher’s content.

SafeFrame also provides a layer of security for publishers. It allows them to sandbox the ad content, meaning that it runs in a separate environment from the publisher’s content. This helps to protect the website from any malicious activities that the ad might attempt.

In addition, SafeFrame offers improved performance for ads. It allows ads to load asynchronously, meaning that they can load in the background while the publisher’s content continues to load. This helps to prevent any delays or interruptions to the user experience.

SafeFrame is a valuable tool for publishers as it gives them more control over the ads that appear on their website, standardizes rich media formats, provides security, and improves ad performance.