Black IPAs, also known as Cascadian Dark Ales or American Black Ales, were once a popular style in the craft beer scene. However, their popularity has significantly declined in recent years. This decline can be attributed to a combination of factors, including changing consumer preferences and the rise of other beer styles.
One of the main reasons for the decline of black IPAs is the ever-changing tastes and preferences of beer drinkers. Craft beer enthusiasts are constantly seeking new and exciting flavors, and as a result, breweries have been experimenting with a wide variety of beer styles. This has led to a decrease in demand for black IPAs, as consumers are now exploring other options such as hazy IPAs, fruited sours, and barrel-aged stouts.
Additionally, the rise of hazy IPAs and the New England IPA craze has overshadowed the popularity of black IPAs. Hazy IPAs, with their juicy and tropical flavors, have captured the attention of beer drinkers and become the trendiest style in recent years. This has resulted in fewer breweries focusing on brewing black IPAs, as they shift their resources towards producing hazy IPAs to meet consumer demand.
Furthermore, the marketing and branding of black IPAs may have played a role in their decline. While the name “black IPA” accurately describes the style’s appearance and hop-forward characteristics, it can be confusing to consumers who expect an IPA to be golden or amber in color. This confusion may have led to a lack of interest or hesitation in trying black IPAs, as consumers may have been unsure of what to expect from the style.
Another factor contributing to the decline of black IPAs is the difficulty in achieving a balanced flavor profile. Black IPAs combine the roasted malt flavors of a stout or porter with the hop bitterness and aroma of an IPA. Balancing these contrasting flavors can be challenging, and if not done well, the resulting beer can be overly bitter or with clashing flavors. This may have led to some consumers being put off by the style, further contributing to its decline.
Despite these challenges, there are still breweries that continue to brew and offer black IPAs. Land-Grant Brewing Company in Columbus, Ohio is one such brewery that has kept the style alive. They have recognized the appeal of black IPAs to a niche market of beer enthusiasts who appreciate the unique combination of roasted malt and hop flavors. By offering their black IPA as an annual release, Land-Grant Brewing Company caters to these dedicated fans while also acknowledging the decreased overall demand for the style.
The decline of black IPAs can be attributed to changing consumer preferences, the rise of other beer styles such as hazy IPAs, marketing and branding challenges, and the difficulty in achieving a balanced flavor profile. While the style may no longer be as popular as it once was, there are still breweries like Land-Grant Brewing Company that continue to cater to those who appreciate the distinct qualities of black IPAs.