What did Chris Xu do before Shein?

Answered by Phillip Nicastro

Before joining Shein, Chris Xu had several experiences and roles that shaped his career in the field of digital marketing.

After graduating from Qingdao University of Science and Technology in 2007, Chris Xu moved to Nanjing, where he began his professional journey. In 2008, he joined Nanjing Aodao Information Technology Co, a company specializing in integrated marketing consulting. It was during his time there that Chris honed his skills in search engine optimization (SEO), a crucial aspect of online marketing.

As an SEO specialist, Chris Xu was responsible for optimizing websites to improve their visibility and ranking on search engine result pages. He would conduct keyword research, analyze website traffic, and develop strategies to enhance organic search performance. This role required him to stay updated with evolving search engine algorithms and trends, ensuring that the websites he worked on remained competitive in the online landscape.

Chris Xu’s time at Nanjing Aodao Information Technology Co provided him with a solid foundation in digital marketing and SEO. He gained practical experience in analyzing data, conducting market research, and implementing effective SEO strategies to drive organic traffic and improve website rankings.

In addition to his work at Nanjing Aodao, Chris also engaged in various freelance projects during this period. He collaborated with clients from different industries, helping them establish and strengthen their online presence through SEO techniques. These experiences allowed him to expand his knowledge and adapt his skills to different business contexts.

Chris Xu’s dedication and passion for digital marketing led him to continuously seek opportunities for growth and advancement. In 2012, he joined Shein, a fast-fashion e-commerce company based in Nanjing. At Shein, Chris initially served as the Head of SEO, overseeing the optimization of the company’s online platforms and driving organic traffic to their website.

Over time, Chris Xu’s role expanded, and he took on more responsibilities within Shein. He led the company’s digital marketing team, focusing on developing and implementing comprehensive online marketing strategies. He played a crucial role in driving Shein’s growth and global expansion, utilizing his expertise in SEO, data analysis, and market research.

Chris Xu’s journey before Shein reflects his dedication to the field of digital marketing and his continuous pursuit of knowledge and expertise. His experiences in SEO and integrated marketing consulting laid the groundwork for his role at Shein, where he played a significant part in shaping the company’s online presence and success.