Kirkland Light beer was brewed by Regal Brau Brewing, according to Guys Drinking Beer. Regal Brau Brewing was responsible for producing this particular brand under the Kirkland name. However, despite its low price point, Kirkland Light beer did not seem to gain much popularity and was eventually discontinued in 2018, as reported by Business Insider.
It’s interesting to note that Kirkland Light beer’s production was outsourced to a contract brewer like Regal Brau Brewing. This practice is quite common in the beer industry, where larger retailers or brands often work with established breweries to produce their own private-label beers. These private-label beers are typically sold at a lower price compared to well-known national brands.
While I don’t have personal experiences or situations specific to Kirkland Light beer, I can provide some insights into private-label beers and the challenges they face. Private-label beers, including Kirkland Light, often struggle to establish themselves in a highly competitive market dominated by established brands. These beers may face difficulties in gaining consumer trust and loyalty, especially if their quality and taste are perceived to be inferior.
In the case of Kirkland Light beer, it appears that the product did not meet consumer expectations or gain significant traction in the market. This could have been due to a variety of factors, such as taste preferences, marketing efforts, or competition from other established light beer brands. Ultimately, the decision to discontinue Kirkland Light beer was likely driven by its lack of success in the market.
It’s worth mentioning that the discontinuation of a specific beer brand does not necessarily mean that the entire Kirkland beer line has been discontinued. Kirkland, a private-label brand owned by Costco Wholesale Corporation, offers a range of other beers, including craft beers and other popular styles. These beers are often produced in collaboration with different breweries, providing customers with a diverse selection of options.
Kirkland Light beer was brewed by Regal Brau Brewing. However, it was discontinued in 2018, possibly due to its inability to gain significant traction in the market. The challenges faced by private-label beers, such as establishing consumer trust and competing with well-known brands, may have contributed to its discontinuation. Nonetheless, Kirkland offers a variety of other beers as part of its private-label line.