The Sonic Drive-In fast-food chain has been a staple of American dining since its inception in 1953. However, it wasn’t until 2002 that the brand really started to make a name for itself in the advertising world with its “Two Guys” ad campaign. Comedians T.J. Jagodowski and Peter Grosz were the faces of this campaign, and they quickly became two of the most recognizable faces in America.
The “Two Guys” campaign was a huge success, with Jagodowski and Grosz bantering back and forth in a series of ads that showcased the brand’s food and drink offerings. Their silly antics and excellent comedic timing made them beloved by audiences, and the campaign ran for over a decade.
However, in 2018, Sonic decided to switch things up and retire the “Two Guys” campaign. The brand replaced Jagodowski and Grosz with four different real-life families, with the goal of highlighting the diverse experiences of Sonic customers.
Along with the new campaign, Sonic also reworked its visual elements and the physical locations of its restaurants. The brand updated its logo and color scheme, and renovated its drive-thru operations to make them more efficient and customer-friendly.
While some fans of the “Two Guys” campaign were sad to see Jagodowski and Grosz go, the new approach has been well-received by many. The families featured in the ads are relatable and engaging, and the updated branding gives Sonic a fresh, modern look.
The Sonic Drive-In “Two Guys” campaign was a huge success, and its legacy lives on in the memories of fans who grew up watching Jagodowski and Grosz banter on their TV screens. However, the brand’s decision to pivot to a new advertising approach shows that Sonic is committed to staying relevant and meeting the nees of its customers in a constantly-evolving industry.
What Happened To Sonic Commercial Guys?
In 2020, Sonic decided to replace its long-running advertising campaign featuring the two comedic actors, T.J. Jagodowski and Peter Grosz, who had appeared in popular ads since 2002. The brand transitioned to a new campaign featuring real-life families instead. This change in advertising strategy coincided with a revamp of Sonic’s visual elements and the physical design of its restaurants. The decision to move away from the iconic commercial guys was part of Sonic’s effort to refresh its brand and appeal to a wider audience.
Who Is The Big Guy In The Sonic Commercial?
The big guy in the Sonic commercial is T. J. Jagodowski. He is an American comedian, actor, and improvisational performer who is based in Chicago. He was born on September 2, 1971 in Holyoke, Massachusetts and he attended Syracuse University. T. J. Jagodowski is perhaps best known for his role in the popular “Two Guys” ad campaign for Sonic, which he co-starred in with fellow comedian Peter Grosz. The campaign featured the two actors in a series of humorous commercials for the fast food chain. T. J. Jagodowski is a well-known figure in the world of comedy and has made a name for himsef through his work in various fields of entertainment.
Who Are The Brothers In The Sonic Commercial?
The Sonic Drive-In commercial featured two comedians, T.J. Jagodowski and Peter Grosz, who portrayed two characters that became the faces of Sonic Drive-In for over a decade. The duo was widely recognized in America for their hilarious antics and impeccable comedic timing. Their on-screen chemistry and dynamic performances have made them a beloved and memorable part of the Sonic brand.
Conclusion
T.J. Jagodowski and Peter Grosz made a significant impact on Sonic Drive-In’s advertising campaign with their “Two Guys” commercial series. Their on-screen chemistry and comedic timing made them two of the most recognizable faces in America. However, after over a decade of being the faces of Sonic, the brand decided to phase them out and replace them with real-life families to bettr align with their new marketing strategy. Despite this change, the legacy of Jagodowski and Grosz’s work will always remain a significant part of Sonic’s history. Their contributions to the brand’s success will not be forgotten, and their work will continue to be appreciated by fans of Sonic’s iconic advertising campaign.
