Tesla Tequila is indeed made in Mexico. Specifically, it is produced by a California-based label called Nosotros Tequila, which operates out of the same distillery as Mexican tequila producer Casa Maestri. This ensures that the tequila meets the strict regulations and standards set forth by the Mexican government to be classified as authentic tequila.
Mexico has a long and rich tradition of tequila production, and it is widely regarded as the birthplace of this beloved spirit. Tequila can only be produced in specific regions of Mexico, primarily in the state of Jalisco and some parts of a few neighboring states. These regions are known for their ideal climate and soil conditions, which contribute to the growth of the blue agave plant, the key ingredient in tequila.
To be classified as tequila, the production process must adhere to various regulations. The agave plants used must be grown in designated areas, and the production methods must follow specific guidelines. For example, tequila must be made from at least 51% blue agave, although many high-quality tequilas, including Tesla Tequila, are made from 100% blue agave. The agave plants are harvested, cooked, and then crushed to extract the sweet juice, which is fermented and distilled to create tequila.
In the case of Tesla Tequila, it is important to note that although the brand is associated with the renowned electric car manufacturer Tesla, the actual production of the tequila is handled by Nosotros Tequila. Tesla collaborated with Nosotros Tequila to create their own unique tequila brand, leveraging their expertise and craftsmanship in tequila production.
It is worth mentioning that the branding and marketing of Tesla Tequila have captured significant attention due to its unique packaging. The tequila is presented in a distinctive lightning bolt-shaped bottle, reminiscent of Tesla’s iconic logo. However, it is important to remember that the true essence of tequila lies in its production process and the quality of the spirit itself.
Tesla Tequila is a Mexican tequila produced by Nosotros Tequila, a California-based label operating out of the same distillery as Casa Maestri. It is made in accordance with the strict regulations and standards set forth by the Mexican government for tequila production. The association with Tesla adds a unique branding element to the tequila, but its roots are firmly grounded in the rich tradition of Mexican tequila-making.