Heisler Beer, also known as Heisler Gold Ale, is not a real beer that is commercially available for purchase. It is a fictional brand of beer created by prop supplier Independent Studio Services (ISS) specifically for use in movies and TV shows. The purpose of creating this fictional brand is to avoid promoting any specific real-world beer brand and to maintain consistency in the production design.
The use of Heisler Beer as a prop in various films and television shows is quite common. It is often seen being consumed by characters in bar scenes, parties, or other social gatherings depicted on screen. The prop beer bottles or cans are designed to resemble real beer brands, but with the distinct label of Heisler Beer.
One of the reasons why Heisler Beer is a popular choice among prop suppliers and production designers is its versatility. Since it is a fictional brand, it can be used in any setting or time period without being tied to a specific era or region. This makes it easier for filmmakers to create a fictional world or narrative without the constraints of a real beer brand.
While Heisler Beer is not a real beer, its presence in movies and TV shows has become somewhat of an inside joke among industry professionals and keen-eyed viewers. It has appeared in numerous productions across different genres, ranging from comedies to dramas.
The use of fictional brands like Heisler Beer is not limited to beverages. It is common to see fictional products, such as snacks, cigarettes, or even cars, being used in movies and TV shows. These prop brands are created to avoid any potential legal issues or conflicts with real-world companies.
Heisler Beer is not a real beer that can be purchased or consumed outside of the fictional world of movies and television. It is a prop brand created by Independent Studio Services for use in various productions. Its presence in popular media has made it recognizable to some viewers, but it remains a fictional product designed to serve the needs of the entertainment industry.