GolfNow and TeeOff are not the same, but they are both third-party booking engines in the golf industry. GolfNow and TeeOff have recently merged, which means that they are now under the control of NBC Sports Group. This merger has given NBC Sports Group a significant portion of the online tee time inventory.
GolfNow and TeeOff are the two biggest players in the third-party booking engine market for golf. They essentially act as intermediaries between golfers and golf courses, allowing golfers to easily book tee times online. These platforms provide golfers with a convenient way to find and book tee times at various golf courses, while also providing golf courses with a way to increase their online visibility and attract more players.
The merger of GolfNow and TeeOff has caused some concerns within the golf industry. According to Jay Karen, the CEO of the National Golf Course Owners Association, the merger has resulted in NBC Sports Group gaining control of a vast majority of the online tee time inventory. Some estimates even suggest that they now have over 90% of the market share.
This level of control over online tee time inventory can have implications for golf course owners and operators. With the majority of tee times being booked through GolfNow and TeeOff, golf courses may have less control over their pricing and availability. They may also have to rely heavily on these platforms for attracting golfers and filling their tee sheets.
It is important to note that this is just one perspective on the GolfNow and TeeOff merger. There may be other factors and viewpoints to consider. However, the consolidation of these two major players in the third-party booking engine market does give NBC Sports Group a significant amount of influence and control in the industry.
GolfNow and TeeOff are not the same, but they are both third-party booking engines in the golf industry. The recent merger between the two has given NBC Sports Group control of a significant portion of the online tee time inventory. This consolidation has raised concerns within the golf industry regarding the level of control and influence that NBC Sports Group now has.