Is Decoy wine same as Duckhorn?

Answered by Jarrod Smith

Decoy wine is a brand that was created by Duckhorn Vineyards as a second label in the 1990s. While Decoy is a part of Duckhorn Vineyards, it is not the same as Duckhorn wine. Decoy wines are produced using a different approach and with a different target audience in mind.

Decoy wines were introduced as a way to offer high-quality wines at a more affordable price point. The idea behind Decoy was to provide consumers with a range of wines that could be enjoyed on a more regular basis, without sacrificing the quality and craftsmanship that Duckhorn Vineyards is known for.

The grapes used to make Decoy wines are sourced from various vineyards throughout California, including some from the Napa Valley region. This allows Decoy to offer a wide range of varietals, including Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay, and Sauvignon Blanc.

One of the key differences between Decoy and Duckhorn wines is the aging process. While Duckhorn wines often undergo extended aging in oak barrels, Decoy wines are typically aged for a shorter period of time and in a combination of oak and stainless steel. This results in wines that are approachable and ready to drink at a younger age.

In terms of flavor profile, Decoy wines tend to be fruit-forward and vibrant, with a focus on expressing the varietal characteristics of the grapes. They are generally more accessible and easy-drinking compared to the more complex and age-worthy wines produced under the Duckhorn label.

It’s important to note that while Decoy wines are not exactly the same as Duckhorn wines, they still uphold the same commitment to quality and craftsmanship. Decoy wines are crafted with the same attention to detail and passion for winemaking that is characteristic of Duckhorn Vineyards.

Personally, I have had the opportunity to try both Decoy and Duckhorn wines, and I have found them to be distinct yet equally enjoyable. Decoy wines offer a great value proposition, allowing wine lovers to experience the essence of Duckhorn Vineyards at a more accessible price point.

While Decoy wine is a brand that is part of the Duckhorn Vineyards portfolio, it is not the same as Duckhorn wine. Decoy wines are produced using a different approach, sourced from various vineyards, and aged for a shorter period of time. However, they still maintain the high standards of quality and craftsmanship that Duckhorn Vineyards is known for.