Is Bud Light Seltzer considered a beer?

Answered by John Hunt

Bud Light Seltzer is not considered a beer. Although it carries the Bud Light name, it is actually a hard seltzer, which is a type of alcoholic beverage. Hard seltzers have gained popularity in recent years, particularly among those seeking a lighter and lower-calorie alternative to beer.

Hard seltzers are typically made by fermenting sugar and adding flavorings. They often have a lower alcohol content compared to beer, typically around 5% ABV (alcohol by volume). Bud Light Seltzer, for example, has an ABV of 5%.

The confusion arises from the fact that Bud Light Seltzer carries the Bud Light name. Bud Light is a well-known beer brand, and consumers may assume that Bud Light Seltzer contains beer. However, this is not the case. Bud Light Seltzer is a separate product that falls into the category of hard seltzers.

The decision to leverage the Bud Light name for Bud Light Seltzer may have been driven by the brand recognition and loyalty that Bud Light has established over the years. By associating the seltzer with the Bud Light brand, the company may have hoped to attract Bud Light drinkers to try their new seltzer offering.

However, this branding strategy has had its drawbacks. Many consumers have been confused by the association with Bud Light and mistakenly believe that Bud Light Seltzer contains beer. This confusion has been evident in social media discussions and consumer reviews, where people have expressed surprise and disappointment upon discovering that Bud Light Seltzer is not a beer.

To address this issue, Bud Light has taken steps to clarify the nature of Bud Light Seltzer. They have emphasized that it is a hard seltzer, not a beer, and have made efforts to educate consumers about the differences between the two. Despite these efforts, some confusion still persists among consumers.

Bud Light Seltzer is not considered a beer. It is a hard seltzer, an alcoholic beverage that is distinct from beer. While leveraging the Bud Light name may have initially helped Bud Light Seltzer gain attention and recognition, it has also caused confusion for consumers who may mistakenly believe that the product contains beer.