How do influencers get paid with discount codes?

Answered by Ricardo McCardle

In my experience as an influencer, I’ve found that one of the most common ways we earn money is through discount codes. When a brand partners with an influencer, they often provide them with a unique discount code that their followers can use when making a purchase. This code is usually personalized to the influencer, such as their name or username, making it easy for their audience to remember.

Now, here’s where the money comes in. Every time someone uses that discount code to make a purchase, the influencer earns a commission. This commission is typically a percentage of the total sale value. The exact percentage can vary depending on the influencer’s contract with the brand, but it’s usually around 10-20%.

To track the sales and commissions, brands often use affiliate marketing platforms. These platforms provide unique affiliate links for influencers to share with their audience. When someone clicks on the link and makes a purchase, it’s recorded by the platform, and the influencer earns their commission.

It’s worth noting that influencers usually have to meet certain criteria or guidelines to be eligible for these partnerships. Brands want to work with influencers who have a substantial following and engagement, as they want to ensure a good return on their investment. Additionally, the influencer’s content and audience must align with the brand’s values and target market.

The commission earned through discount codes and affiliate links can vary greatly depending on the influencer’s reach and the product being promoted. Some influencers with a large following can earn thousands of dollars per month just from these types of partnerships. However, it’s important to remember that earnings can be inconsistent and are dependent on factors such as the audience’s response to the promotion and the overall success of the product.

In my own experience, I’ve found that being transparent and genuine with my audience is crucial when promoting discount codes. I make sure to only partner with brands and products that I genuinely believe in and would use myself. This authenticity helps build trust with my followers, and they are more likely to make a purchase using my discount code.

Earning money through discount codes and affiliate links is a common and effective way for influencers to monetize their influence. It provides a win-win situation for both the influencer and the brand, as the influencer earns a commission for each customer they bring in, while the brand gains exposure and potential sales.