Procter & Gamble’s Downy fabric softener has launched a new campaign titled “Feel More,” which is centered around the emotion of the consumer. This is the first major campaign for Downy since the summer launch of Tide and Downy Total Care. The new campaign, created by Grey New York, is promoting Downy’s Unstoppables In-Wash Scent Boosters, which are available in two scents – Cool Cotton and Fresh Lavender.
To help promote the product, Downy has enlisted the help of comic actor Tituss Burgess, who is best known for his role as Titus Andromedon on Netflix’s Unbreakable Kimmy Schmidt. In the commercial, Burgess is seen enjoying the scent of his clothes ater using Downy Unstoppables. The ad also features ’90s pop icons the Backstreet Boys, who provide the background music for the commercial.
The song used in the commercial is “Times of Your Life” by Paul Anka. This classic track was recorded in the 1970s and was the title track for Anka’s 1975 album. The song is a perfect fit for the Downy commercial, as it speaks to the emotions that the brand is trying to evoke in its customers.
The “Feel More” campaign is a departure from traditional fabric softener ads, which often focus on the technical aspects of the product. Instead, Downy is focusing on the emotional benefits of using their products. The goal is to create a connection with the consumer and make them feel good about using Downy fabric softener and Unstoppables In-Wash Scent Boosters.
The new Downy commercial is a great example of how brands can use emotion to connect with their customers. By focusing on the feelings that using their products can evoke, Downy is creating a powerful connection with its target audience. The use of Tituss Burgess and the Backstreet Boys in the commercial adds an extra layer of entertainment value, making the ad memorable and enjoyable to watch.
The Message of the Downy Commercial
The message of the new Downy fabric softener commercial is centered around emotion and the concept of “Feeling More.” The ad aims to convey the idea that usng Downy can enhance the emotional experience of wearing freshly washed and soft clothes. It suggests that the softness and freshness of Downy-treated clothes can evoke positive feelings and emotions, such as comfort, happiness, and confidence. The commercial invites consumers to try Downy and experience the emotional benefits of using the product. This message is part of Downy’s broader marketing strategy to differentiate itself from competitors and position itself as a brand that offers more than just fabric softening benefits.
Source: variety.com
Cast of the Downy Unstoppable Commercial
The star of the Downy Unstoppables In-Wash Scent Boosters commercial is Tituss Burgess. Burgess is a comic actor who is famous for his role as Titus Andromedon in the Netflix series Unbreakable Kimmy Schmidt. He has been chosen by Grey New York to promote Downy’s Unstoppables In-Wash Scent Boosters in their latest campaign.
Who Is the Singer in the Downy Commercial?
The Downy commercial features the popular ’90s pop group, the Backstreet Boys, who lend their voices and star power to promote the brand’s fabric softener product. The advertisement showcases the benefits of using Downy’s fabric softener, which is available in two refreshing scents: Cool Cotton and Fresh Lavender. The Backstreet Boys’ appearance in the commercial is part of the brand’s marketing strategy to attract a wider audience and create a memorable and engaging advertisement. the use of popular celebrities in commercials has become a common tactic for brands to increase their reach and appeal to consumers.
The Name of the Song in the Downy Commercial
The name of the song in the Downy commercial is “Times of Your Life” by Paul Anka. This song was recorded in the 1970s and was the title track for Anka’s 1975 album. The track features a nostalgic and sentimental melody that perfectly captures the emotions asociated with memorable moments from the past. The faded singing in the commercial adds to the vintage feel of the song, which may lead some to believe that it is a modern track sampling a classic. However, this is not the case and the song remains a timeless classic that continues to evoke emotions in audiences of all ages.
The Aim and Purpose of the Advertisement
The aim or purpose of making an advertisement is to achieve several objectives. Firstly, it is to inform the consumers abut the product or service being offered by the company. This involves providing details about the features of the product, its benefits, and how it can be used. Secondly, the purpose of advertising is to convince customers that the company’s product or service is the best in the market. This is achieved by highlighting the unique selling points of the product and demonstrating how it can solve the customer’s problems or meet their needs.
Thirdly, advertising is used to enhance the image of the company by creating a positive perception among the customers. This involves showcasing the values, culture, and mission of the company through the advertisement. Fourthly, advertising is aimed at creating a need for products or services among the customers. This is achieved by highlighting the benefits of the product or service and how it can make the customer’s life better.
Fifthly, advertising can be used to demonstrate new uses for established products. This involves showcasing the versatility of the product and how it can be used in different ways to meet the customer’s needs. advertising is used to announce new products and programs. This involves creating excitement and anticipation among the customers for the new product or program and providing details about its features and benefits. the aim or purpose of making an advertisement is to inform, persuade, and create a positive perception among the customers about the company and its products or services.
The Implicit Message in the Advert
The implicit message in an advertisement is the underlying meaning or suggestion that is conveyed without being directly stated. It is the message that the ad implies through its use of imagery, language, and other elements. The implicit message is often designed to appeal to the emotions and desires of the consumer, and it can be a powerful tool for marketing products and services.
For example, in a cologne advertisement that shows attractive and affluent-looking young people laughing together at a nightclub, the implicit message is that wearing the cologne will make the consumer feel more attractive, confident, and desirable. The ad suggests that by using the cologne, the consumer can have a similar experience to the people in the ad, and that the product will help them to achieve a paticular lifestyle or image.
Implicit messaging is often used in advertising to create a sense of aspiration or desire in the consumer, making them more likely to purchase the product or service being advertised. It can be a subtle yet effective way to influence consumer behavior and drive sales.
Cam Newton’s Co-Star in Downy Commercial
Actor Adrian Mompoint stars alongside Cam Newton in the new Downy commercial. Mompoint plays the character of “Frankie Thompson” in the advertisement. He was originally cast as a stand-in for Cam Newton, but due to Newton’s scheduling conflict, Mompoint was given the chance to appear in the commercial. Mompoint is a 32-year-old actor based in Worcester, Massachusetts.
Has Kelsey Asbille Appeared in Commercials?
Kelsey Asbille has done commercials. In fact, in the past 30 days alone, commercials featuring her have had 1,959 airings. Kelsey Asbille is an American actress who has appeared in various films and television shows, as well as in advertising campaigns for brands and products. Her work in commercials demonstrates her versatility as an actress and her ability to connect with audiences in various contexts. Kelsey Asbille’s commercial work is a testament to her talent and success in the entertainment industry.
The Best Scent of Downy
According to our research and customer reviews, the best scent of Downy is the Infusions Liquid Fabric Conditioner. This fabric softener is available in two amazing scents – Calm and Refresh. The Calm scent features a blend of lavender and vanilla bean, which proides a soothing and relaxing aroma to your laundry. On the other hand, the Refresh scent comprises birch water and botanicals, which offers a fresh and invigorating fragrance. Both scents are long-lasting and will leave your clothes smelling incredible for days. So, if you’re looking for the best scent of Downy, we highly recommend trying the Infusions Liquid Fabric Conditioner in either Calm or Refresh.
The Thickness of Downy Fabric
Downy fabric conditioner can become thick due to various reasons. One of the primary reasons for its thickness is the expiration date. Like most household products, Downy liquid fabric conditioner has a shelf life of around 12 months. After this period, the product can start to thicken and lose its effectiveness. Therefore, it is essential to use the product befre its expiration date.
Another reason for the thickness of Downy fabric conditioner is the storage temperature. If you store Downy in a cold place such as an outdoor location or a basement laundry room, it can also cause the product to thicken. So, it is best to store Downy at room temperature.
Moreover, if you do not shake the bottle well before use, it can also cause the fabric conditioner to be thick. When the product sits on the shelf for an extended period, it can separate into different layers, and the top layer can become thicker. Therefore, it is crucial to shake the bottle well before using it to ensure that the product is thoroughly mixed.
Downy fabric conditioner can become thick due to its expiration date, storage temperature, and inadequate mixing. It is best to use the product before its expiration date, store it at room temperature, and shake the bottle well before use to ensure that the product is not too thick.
Conclusion
Downy’s new “Feel More” campaign for their Unstoppables In-Wash Scent Boosters aims to evoke emotions in consumers by highlighting the power of scent in creating memorable experiences. The campaign features comic actor Tituss Burgess and ’90s pop group the Backstreet Boys in a commercial set to the classic 1970s song “Times of Your Life” by Paul Anka. The use of well-known personalities and a beloved song is sure to resonate with consumers, whie the promotion of the two scents—Cool Cotton and Fresh Lavender—provides options for personalizing the scent experience. the campaign effectively communicates the idea that Downy’s Unstoppables can enhance and elevate everyday moments, leaving consumers feeling more.
