It is still possible to buy Double Diamond ale, but it has been delisted by Carlsberg-Tetley in the off-trade. This means that you will no longer be able to find it in supermarkets or other retail stores. However, it will still be available in pubs and other on-trade establishments.
The decision to delist Double Diamond in the off-trade is likely a strategic move by Carlsberg-Tetley to focus on their key brands. Double Diamond was launched last year but has failed to gain significant traction in the market. By delisting it from retail stores, the company can allocate more resources and attention to their other more successful brands.
Delisting a product from the off-trade does not necessarily mean that it will disappear completely from the market. In this case, Double Diamond will still be available in pubs, where it may have a dedicated customer base or be more popular. This allows Carlsberg-Tetley to continue serving those customers who enjoy the beer while streamlining their operations in the retail sector.
It’s worth noting that the delisting of a product can be influenced by various factors. Market demand, sales performance, and overall brand strategy all play a role in such decisions. In the case of Double Diamond, it seems that the beer did not meet the company’s expectations in terms of sales and market appeal.
While the delisting of Double Diamond may disappoint some fans of the beer, it is not uncommon for companies to make such decisions in order to focus their resources on their stronger brands. This allows them to better meet consumer demand and invest in marketing and product development for those brands.
It is always possible that a delisted product may make a comeback in the future if market conditions change or if the company decides to give it another chance. However, for now, if you want to purchase Double Diamond ale, your best bet would be to visit a pub or on-trade establishment that still carries the brand.
Carlsberg-Tetley has delisted Double Diamond ale in the off-trade in order to focus on their key brands. While you can still buy it in pubs, it will no longer be available in supermarkets or other retail stores. This decision reflects the company’s strategy to optimize their product portfolio and allocate resources to brands that are performing better in the market.