What’s the difference between creator and personal IG account?

Answered by Jarrod Smith

The main difference between an Instagram creator account and a personal account lies in the features and tools that are available to each type of account. While personal accounts are designed for individuals to share their personal moments and connect with friends and family, creator accounts are specifically tailored to meet the needs of content creators, influencers, and public figures.

One of the key advantages of having a creator account is the Professional Dashboard. This dashboard provides access to a wealth of insights and analytics about your account’s performance. You can track metrics such as follower growth, reach, impressions, and engagement rates. This data allows you to gain a deeper understanding of your audience and the impact of your content.

Additionally, creator accounts offer more options for categorizing your account. You can choose from various categories such as blogger, artist, athlete, musician, and more, which helps Instagram better understand the type of content you create and connect you with the right audience.

Another notable feature of creator accounts is the ability to add contact information directly to your profile. This makes it easier for potential collaborators or brands to get in touch with you for partnership opportunities or sponsored content.

Creator accounts also have the option to directly promote branded content. This means that if you collaborate with brands or create sponsored posts, you can easily tag the brand and disclose the partnership to your audience. This ensures transparency and compliance with Instagram’s guidelines.

In terms of account visibility, personal accounts have the option to set their profile to private, limiting content visibility to approved followers only. Creator accounts, on the other hand, are typically public by default, allowing your content to reach a wider audience and potentially attract new followers.

It’s important to note that switching your account from personal to creator is not a one-way street. You can always switch back to a personal account if you feel that the features and tools of a creator account are not meeting your needs.

In my personal experience, I switched from a personal account to a creator account when I started focusing on creating content and engaging with a wider audience. The insights and analytics provided by the Professional Dashboard have been incredibly helpful in understanding my audience’s preferences and tailoring my content accordingly. The ability to add contact information and promote branded content has also opened up opportunities for collaborations and partnerships.

The main difference between a creator account and a personal account on Instagram lies in the features and tools available. If you are a content creator or influencer looking to grow your audience and gain insights into your content’s performance, a creator account may be the better option for you.