Better Beer was purchased by Mighty Craft, a company that holds a 37 percent stake in the brand. Mighty Craft is a well-established company that has invested in various craft beer and gin brands. The acquisition of Better Beer further expands their portfolio and strengthens their presence in the craft beer industry.
It is worth noting that Mighty Craft is not the sole investor in Better Beer. There is another minority investor involved in the company, although specific details about this investor have not been disclosed.
The acquisition of Better Beer by Mighty Craft is a strategic move that aligns with their focus on the craft beer sector. Craft beer has seen significant growth in recent years, with consumers increasingly seeking unique and high-quality brews. By acquiring Better Beer, Mighty Craft can tap into the brand’s expertise and offerings in the craft beer market.
As an expert in the industry, I have observed the rise of craft beer and the increasing interest from investors. Craft breweries have been popping up all over the world, each bringing its own unique flavors and styles to the market. This has created a competitive landscape where companies like Mighty Craft are seeking to invest in promising brands like Better Beer.
The decision to invest in Better Beer may have been influenced by the brand’s reputation, product quality, and potential for growth. Craft beer enthusiasts are often passionate about supporting local and independent breweries, making it an attractive market for investors. By acquiring Better Beer, Mighty Craft can leverage their existing distribution channels and marketing expertise to further promote the brand and increase its market reach.
Better Beer was bought by Mighty Craft, a company with a significant stake in the craft beer industry. The acquisition allows Mighty Craft to expand its portfolio and strengthen its presence in the craft beer market. Craft beer’s popularity and consumer demand for unique brews have made it an attractive industry for investment. The acquisition of Better Beer aligns with Mighty Craft’s strategic goals and enables them to tap into the brand’s expertise and offerings.