On LinkedIn, you have the option to post one job for free. This means that you can create a job posting and share it with the LinkedIn community at no cost. However, if you wish to post more than one job, LinkedIn offers paid options such as PPC (pay per click) or Job Slots.
1. Free Job Posting:
With a free job posting, you can create one job listing and share it on LinkedIn. This option allows you to reach a wide audience and attract potential candidates. Your job posting will appear in relevant search results and on the job recommendations section of LinkedIn users who match the criteria you specified.
While the free job posting option is a great way to get started and find suitable candidates, it is important to note that it may not provide as much visibility or reach as the paid options. However, if you have limited hiring needs or are just starting out, the free job posting can still be a valuable tool.
2. Paid Options:
If you have multiple job openings or want to increase the visibility of your job postings, LinkedIn offers various paid options to suit your needs. Two popular paid options are PPC (pay per click) and Job Slots.
A) PPC (Pay Per Click):
With PPC, you pay for each click your job posting receives. This means that your job posting will be displayed prominently in search results and on relevant candidate profiles, increasing the chances of attracting qualified applicants. The cost per click varies based on factors such as job location, industry, and competition.
Using PPC can be an effective way to target specific audiences and increase the visibility of your job openings. It allows you to set a budget and monitor the performance of your job postings, ensuring you get the most out of your investment.
B) Job Slots:
Job Slots are another paid option offered by LinkedIn. With Job Slots, you can post multiple job openings for a fixed fee. You can purchase a set number of slots, which can be used to post jobs over a specified time period. This option is particularly useful if you have ongoing hiring needs or anticipate multiple job openings in the near future.
Job Slots provide flexibility and cost savings compared to individual PPC postings. They allow you to manage and update your job postings as needed, ensuring your openings are always up to date and visible to potential candidates.
While LinkedIn offers one free job posting, you have the option to post more jobs using paid options such as PPC or Job Slots. The choice depends on your hiring needs, budget, and desired level of visibility for your job postings. Assessing your requirements and considering the available options can help you make an informed decision and find the best approach to attract qualified candidates on LinkedIn.