Despite its shortcomings, SoundCloud still remains a popular platform with a significant number of active users. In fact, it boasts 175 million monthly users, which is double the number of active users on Spotify. This indicates that SoundCloud is still a relevant and widely-used platform in the music industry.
One of the reasons why SoundCloud continues to attract a large user base is its role as a breeding ground for new and emerging artists. Many successful artists today, such as Post Malone and Kehlani, started their careers on SoundCloud. It has become a platform where aspiring musicians can share their music with a global audience and gain recognition. This aspect of SoundCloud has contributed to its popularity and relevance in the music industry.
Furthermore, SoundCloud has become particularly popular among a genre of musicians known as SoundCloud rappers. These artists have found success by using the platform to showcase their unique style and gain a following. While the term “SoundCloud rapper” may carry some negative connotations due to the abundance of low-quality or amateur artists, it is important to note that there are indeed many talented and successful artists who have risen to prominence through SoundCloud.
In addition to its role as a launching pad for new artists, SoundCloud also offers a variety of features that cater to both creators and listeners. For creators, it provides an easy-to-use platform for uploading and sharing music, as well as tools for engaging with their audience. For listeners, SoundCloud offers a diverse range of music, including remixes, covers, and underground tracks that may not be available on other streaming platforms. This combination of features and content has helped SoundCloud maintain its user base and remain relevant in the music streaming landscape.
Of course, it is important to acknowledge that SoundCloud does have its shortcomings. One of the main criticisms of the platform is its lack of a robust monetization model for artists. Unlike platforms like Spotify and Apple Music, which offer more structured revenue-sharing models, SoundCloud has faced challenges in generating consistent income for its creators. This has resulted in some artists looking to other platforms for monetization opportunities.
Moreover, SoundCloud has faced financial difficulties in the past, leading to concerns about its long-term viability. Despite these challenges, the platform has managed to stay afloat and maintain its user base. It has implemented various strategies to generate revenue, such as offering premium subscription plans and partnering with brands for advertising opportunities.
SoundCloud continues to be a popular platform with a significant user base of 175 million monthly users. It serves as a launching pad for new and emerging artists, including successful artists like Post Malone and Kehlani. While it has its shortcomings, such as a lack of a robust monetization model, SoundCloud remains relevant in the music industry due to its unique features, diverse content, and ability to connect artists with a global audience.