The last Hummer was sold in 2010. After being introduced in 1992 by AM General, the Hummer brand gained popularity for its rugged and military-inspired vehicles. The civilian version of the M998 Humvee, known as the Hummer H1, was the first model to be sold to the public. It was followed by the smaller and more accessible Hummer H2 and H3 models.
However, due to various factors such as changing market demands, rising fuel prices, and the global economic recession, Hummer faced declining sales in the late 2000s. As a result, General Motors, which had acquired the brand from AM General in 1999, made the decision to discontinue the Hummer line in 2010.
The discontinuation of Hummer was met with mixed reactions. While some lamented the end of an iconic and distinctive brand, others criticized Hummers for their size, fuel inefficiency, and environmental impact. The closure of Hummer production also had significant implications for the workforce, as it resulted in the closure of the Hummer manufacturing plant in Shreveport, Louisiana.
Although the official production of Hummers ceased in 2010, there has been a recent resurgence of the brand. In 2020, General Motors reintroduced Hummer as a sub-brand of GMC, focusing on electric vehicles. The first model to be released under this new iteration of Hummer is the GMC Hummer EV, an all-electric pickup truck slated for release in 2022.
This revival of the Hummer brand reflects the growing demand for electric vehicles and General Motors’ commitment to sustainability. The new Hummers are designed to be more environmentally friendly and technologically advanced, aligning with the changing automotive landscape.
The last Hummer was sold in 2010 before the brand was discontinued. However, Hummer has made a comeback in 2020 as an electric sub-brand of GMC, showcasing the evolution and adaptability of the brand in response to changing market trends and consumer demands.