Martha’s wine is called 19 Crimes because it pays homage to the history of British convicts who were exiled to Australia in the late 18th century. The name “19 Crimes” refers to the list of crimes that would result in transportation to Australia as punishment. These crimes ranged from theft and forgery to assault and murder, and those convicted of these crimes were sentenced to be transported to the distant shores of Australia.
The partnership between Martha’s wine and 19 Crimes is an interesting collaboration that brings together the historical context of the convict era with the modern world of winemaking. It’s a unique concept that combines the rich history of Australia’s settlement with the craft of producing fine wines.
The decision to name Martha’s wine “Martha’s Chard” is a clever play on words, as it both references the winemaker herself and the popular chardonnay grape variety. By using her name in the wine’s title, Martha adds a personal touch to the product, making it more relatable and memorable for consumers.
The choice to create a California chardonnay for this collaboration is also significant. California is known for its excellent wine production, and chardonnay is one of the most popular grape varieties grown in the region. By using California-grown grapes, Martha’s Chard combines the expertise of both winemakers and showcases the quality of the region’s wines.
The name “19 Crimes” for Martha’s wine serves as a reminder of the historical context behind the brand and pays tribute to the convicts who were transported to Australia. It adds an element of intrigue and storytelling to the wine, making it more than just a product but a connection to the past.